The desire to make women feel more fearless in form-fitting fashion (plus a little vanity about her own impending bulges) led Amanda Kennedy to create Sassybax in 2004. Her flagship product was a bra that offered all of the now-signature Sassybax features: non-restrictive support, microfiber that moves with your body and a seamless knit that's sewn 360 degrees in-the-round. The result? A seriously smooth upper body. Sassybax has now begun dabbling in below-the-belt bulge-busting, and we're overjoyed about all of their 'under achievements'.